Facebook™ Messenger Platform Policy Overview

Standard Messaging Businesses will have up to 24 hours to respond to a user. Messages sent within the 24-hour window may contain promotional content. Users have the option to block or mute a conversation with a business at any time. Here are examples of the user actions that open the 24 hour Standard Messaging window: User sends a message to the Page User clicks a call-to-action button like Get Started within a Messenger conversation User clicks on a Click-to-Messenger ad and then starts a conversation with the Page User starts a conversation with a Page via a plugin, such as Send to Messenger plugin or the Checkbox plugin. User clicks on an m.me link with a ref parameter on an existing thread User reacts to a message. See Replies and Reactions For information on how you may be able to send messages outside the 24-hour messaging window, see Message Tags, and Sponsored messages.

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